Studies show that when the sound level was high this led to an increase in consumers’ drinking speed resulting in more drinks being consumed. The research involved a face to face in-depth interviews with a member of a bar and observation via mixed-couples who observed the behavior of the customers and employees. They found that loud music prevented any kind of conversation and increased the customers’ drinking speed. 



A survey of 409 college students found that a drinking event with many people intoxicated and having school friends present were factors predictive of binge drinking with five or more drinks (Clapp & Shillington, 2001).  Drinking in a group leads to the experience of greater euphoria than drinking the same quantity alone (Pliner & Cappell, 1974), and drinking in a social setting facilitates more consumption than solitary drinking (Storm & Cutler, 1981).


The most common causes of bingeing are anxiety, stress and depression to numb unhappy feelings. Depression, for example, can lead to low self esteem, body dissatisfaction, poor impulse control and difficulty managing feelings — all of which can trigger a binge. Naturally, the pain and guilt that comes in the aftermath of a binge can trigger depression, which can trigger another binge… not exactly a fun cycle to get caught in.


Set Goals

Decide how many days a week you want to drink and how many drinks you’ll have on those days. It’s a good idea to have some days when you don’t drink.

Keep Track of How Much You Drink

Find a way that works for you, such as a 3×5” card in your wallet (see page 15 for samples), check marks on a kitchen calendar, or notes in a mobile phone notepad or personal digital assistant. Making note of each drink before you drink it may help you slow down when needed.

Pace and Space

When you do drink, pace yourself. Sip slowly. Have no more than one standard drink with alcohol per hour. Have “drink spacers”—make every other drink a nonalcoholic one, such as water, soda, or juice.

Include Food

Don’t drink on an empty stomach. Have some food so the alcohol will be absorbed into your system more slowly.

Avoid “triggers”

What triggers your urge to drink? If certain people or places make you drink even when you don’t want to, try to avoid them. If certain activities, times of day, or feelings trigger the urge, plan something else to do instead of drinking. If drinking at home is a problem, keep little or no alcohol there.

Find Alternatives

If drinking has occupied a lot of your time, then fill free time by developing new, healthy activities, hobbies, and relationships or renewing ones you’ve missed. If you have counted on alcohol to be more comfortable in social situations, manage moods, or cope with problems, then seek other, healthy ways to deal with those areas of your life.

Know Your “no.”

You’re likely to be offered a drink at times when you don’t want one. Have a polite, convincing “no, thanks” ready. The faster you can say no to these offers, the less likely you are to give in. If you hesitate, it allows you time to think of excuses to go along.



Reducing Binge Drinking in Young Adults

Collaborating with an advisory board of young adults from the Hopkins, Minnesota area, Community Blueprint created a campaign focused on reducing binge drinking in young adults. In addition to decreasing binge drinking rates, the campaign also aimed to increase the low perception of harm that young adults typically associate with binge drinking. The Young Adult Advisory Board wanted a campaign that was positive, non-judgmental, memorable, and informative. Under the direction of Community Blueprint, the Young Adult Advisory Board helped craft the messaging for the One Too Many campaign, based on the relatable “one drink too many” that adults of legal-drinking age may be familiar with.

The campaign highlights the importance of knowing the triggers that can cause people to drink more. Each ad within the campaign focuses on a unique trigger, educating the audience so that they can be more aware of their behaviors and surroundings. The campaign will live in Hopkins bars that attract a younger adult clientele, and will include bathroom signage and graphics, as well as custom coasters at the bar. In addition to the in-bar marketing, the One Too Many website provides prevention tips and more information about triggers.

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